Point of Sale Design
In November 2015 I joined HL Display (UK) in the bespoke POS industry. I am part of the creative team that is responsible for producing concepts that can be manufactured in our factory.
Our designs are based on the brand, retail context and budget. To ensure our ideas are grounded in reality, we liaise with the engineers and factory to make informed design decisions.
We then visualise our designs and build presentations to send to clients. With some important projects, I have been chosen to represent the company and propose my ideas directly to the client, most notably JTi and Wrigley UK. This has resulted in positive feedback and orders for the business.
It is a very fast-paced industry, with most projects going from brief to presentation within 5 days. Excellent teamwork, time management and knowledge of each other’s skills are essential to our success.
Here are a small selection of concepts from my time at HL Display (UK).