Innocent Drinks Tray

Point of Sale


Exploded view showing L shaped trays with end wall and interchangable fronts.

Exploded view showing L shaped trays with end wall and interchangable fronts.

A project undertaken at HL Display, Innocent Drinks required designs for a shelf tray that clicked together and fit their large portfolio of drink sizes. Current solutions exist, but the trays have walls either side of the product, so when they are clipped together there are two walls between each facing of product which wastes valuable merchandising shelf space.

I designed an L-shaped tray which clips together with a single wall at the end of a row of trays - resulting in much less space wasted. This was engineered, prototyped and is now produced by HL Display for Innocent Drinks.

Trays with Innocent product.

Trays with Innocent product.

Below are images of the trays being injection moulded and assembled at HL Display's on-site factory.

Robotic arm removes tray from injection moulding machine.

Robotic arm removes tray from injection moulding machine.

Hot out of the tool, weights are applied to the trays to reduce warping when cooling.

Hot out of the tool, weights are applied to the trays to reduce warping when cooling.

Finished tray with graphic insert and magnetic tape applied.

Finished tray with graphic insert and magnetic tape applied.