Point of Sale
A project undertaken at HL Display, Innocent Drinks required designs for a shelf tray that clicked together and fit their large portfolio of drink sizes. Current solutions exist, but the trays have walls either side of the product, so when they are clipped together there are two walls between each facing of product which wastes valuable merchandising shelf space.
I designed an L-shaped tray which clips together with a single wall at the end of a row of trays - resulting in much less space wasted. This was engineered, prototyped and is now produced by HL Display for Innocent Drinks.
Below are images of the trays being injection moulded and assembled at HL Display's on-site factory.